Nudging is the discipline of using behavioural science to facilitate or gently nudge people's decisions towards options that are more in line with their values, while respecting their freedom of choice. 

 

Behavioral Insights Canvas for Architecture Students

This canvas is designed as a foundational tool for architecture students, guiding them in creating spaces that improve behaviors through Nudge techniques. The purpose of this canvas is to help students select complex or biased target behaviors and redesign spaces to effectively promote desired behaviors.

Nudge theory is crucial for understanding how environmental cues can influence human behavior. By thoughtfully designing spaces, we can guide individuals towards making better choices naturally and effortlessly. This approach is particularly important in promoting sustainable and desirable behaviors in everyday environments.

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How to Use the Behavioral Canvas

Identify the Target Behavior: “Caring for Space”

Students begin by clearly defining the target behavior they want to change. This involves answering key questions:

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• Who is exhibiting the behavior?

• Where does this behavior occur?

• When does it happen?

• What specifically is the person doing?

 

Understanding what precedes and follows the target behavior is crucial. Students should consider the expected consequences and any ingrained habits associated with the behavior.

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Understand Behavioural Factors:

To design effective spaces, students need to investigate into the aspects of behavior:

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• Are the consequences of decisions understood?

• Is there a lack of data for understanding? 

• Are people correctly informed? 

• Are they aware of the fallibility of their judgments? 

• Are there any distractors or drifting phenomena? 

• What meaning is attributed to the decision?

 

Designing to Overcome Barriers:

• Students then focus on how to dismantle barriers:

• How can spaces be designed to reduce or eliminate these barriers?

• How can the design remove obstacles that hinder understanding and rational decision-making?

• How can the space be designed to support the goal behavior?

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PLEASE DOWNLOAD HERE THE LAYOUT

IT’S A GUIDE TO FILL IN FOR YOUR CANVAS EXERCISE